110 Ways To Improve Your Direct Mail Response

Found this essay that provided a great checklist for writing direct mail letters and communication

1. Mail to your customers more often. If you are now mailing four times a year increase the frequency of your mailings to size or eight times. If you increase your mailings by 25% you should increase your sales by at least the same percentage.
2. Use a P.S. on every direct mail letter. The P.S. is second in importance only to the headline.
3. Don't forget to thank your customers for their orders by enclosing a message with the orders...and enclose another merchandise offer with the "thank you" message.

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