Direct Mail Rationale

Phil Smith, Manging director of "Prospect :Lists" UK writes....

Direct Mail seems old fashi0ned today yet many businesses are using it successfully.

The reasons to still use direct mail… well,
a) it is a proven, tried and tested method.
b) You can deliver more information and the contact has a physical reference. And
c) it is cheaper than most other methods but remember to follow up your contacts for maximum opportunities.

Full article " Reasons to still use mail" is found at Articles Pro